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#1. SABRINA SIMPSON–Adam Sandler invites 5,000 guests to holiday party

December 8, 2010 at 6:09 pm

“As an avid Adam Sandler fan, I’ve seen most (if not all) of his movies. Watching all the nonsense that goes on behind the scenes on the DVD bonus tracks, I can only imagine what kind of shenanigans will be going on at this party.

Can you imagine inviting 5000 people to any kind of party? That’s over twice the size of Queens!”

#2 SABRINA SIMPSON— Lab 1: The Publics of Queens

December 8, 2010 at 6:16 pm

“I love how you used pictures of the Queens faculty, the Diana Courtyard, Uptown Charlotte and other parts of the Queens campus. It really helps show viewers who are publics are here at Queens. It’s really interesting to me to see how many publics we communicate with on Twitter and Facebook, and as of lately YouTube. I also like that you put an asteric (*) next to the publics that you are a member of. What a nice touch!”

#3 JIMMY BAKER–Public Relations or Integrated Strategic Communication

I couldn’t agree more! Especially when you talk about planning for future events, both planned and the unexpected. When I read that, I automatically thought about that day in class that we discussed crisis management and effective crisis communication. While I was researching other sites on crisis management/communication, I stumbled upon this great site by Reyna Susi. It talks about the Exxon Faldez oil spill and that big scandal back in the 80s with Tylenol. You might find it interesting. Here’s the link to my blog about it…you might find it interesting.

#4 MICHAEL REINERT–Lab 2: Timeline

Dec 08, 2010 @ 18:30:06

“I love how most of your pictures for your timeline are these classic oil paintings of the person you’re talking about, and then Julius Caesar’s picture is a cartoon.

It’s also nice that you kept your events to a minimum. Sabrina and I had such a hard time trying to decide which events were the most important that we just ended up putting them all into our timeline. By keeping your selected events at six, you were able to put a real emphasis on each one.”

#5 MICHAEL FLEMING–Black Friday Target Commercial
December 8, 2010 at 6:38 pm

“You think she’s annoying, Lindsey? You should see how my mother acts this time of year. Black Friday is my mother’s favorite holiday, and we take it very seriously in my house. I can remember being nine years old, and getting in the car at an ungodly hour the Friday after Thanksgiving, and driving to the north side of town to get a FULL day’s worth of shopping done. What a lot of people don’t seem to understand about Black Friday is all the joy that it brings people. That may sound pretty lame to a lot of you, but some of my favorite holiday memories have taken place the day after Thanksgiving. And now that I’m older, and I cannot be pried out of bed at such a crazy hour, its still nice to see these kind of commercials and be reminded of all the Black Fridays of the past.”

#6 MICHAEL FLEMING–Chs 9 & 17 notes

“I really enjoyed the Washington Post quote that you added to your notes, and how the theme/background/whatever its called for your blog sets it apart from the rest of the text. How creative!

As a journalism major, and a former staff writer for The Queens Chronicle, it always astounds me to talk to people about what they want to read in The Chronicle. These same ideas can be directly related to the views of our society as a whole. We no longer seem to care about the real issues…we just want to read the latest gossip, football scores, and the obituaries.”

#7 MICHAEL FLEMING–A vision of students today

“Mac showed this to us as a part of our Media Aesthetics class last fall. I thought this was such a clever way to show statistics and other information about big universities.
I remember watching the very beginning, where the camera is in the back of the classroom and strains to see what’s on the chalkboard. haha Think if Queens was like that? Every class room like Dana Auditorium. I would not be a happy camper.”

#8 MICHAEL FLEMING–Ethics for Dummies

Hahah I remember watching this in McAlisters right after you posted it, and I literally laughed out loud…sure, I got a few awkward stares. But what a great opening line. And then the joke about the Treaty of Versailles and Dairy Queen. I wish there were more comedy clubs in Charlotte.
Didn’t you work with some big-wig in Charlotte this summer? See if you can pull some strings and make that happen. Thanks

#9 PRESTON JAHN— Copyright Law presentation

December 8, 2010 at 12:45

“Until seeing your presentation, I didn’t know anything about Prezi, or how neat a Prezi could turn out. I loved the simple black and while of your presentation, and I especially enjoyed how you flipped them (black background and white font, as opposed to the opposite). It looked really sharp, and the transitions between ideas seemed to flow. I liked this presentation so much that I ended up copying the idea for our International Relations lab.
Good work!”

#10 LESLI-ANN LOSCHIAVO–Crisis Management

In a way, Integrated Strategic Communication professionals are the superheros of their organizations. They may not wear spandex or capes; they may not be faster than a speeding bullet or able to leap tall buildings in a single bound, but they’re always around when they’re needed. They watch out for the company, not only in times or distress, but also any time a public event comes up. They can serve as a face for a company, a person to blame when things go array, and someone to thank once a crisis has been solved.

Posted 0 minutes ago

#11 CHELSEA LANCASHIRE— Whose hosting the Oscars?

LizzieLith (19:22:44) :

I’m so pumped about the Oscars after reading this! I usually just watch the red carpet event, to see all of the dresses of course. But I may actually tune in for the whole event this year. I feel like we’ve grown up with Anne Hathaway, from the Princess Diaries to Rachel Getting Married and now to Love And Other Drugs. I’m really looking forward to what she delves into next.

And who doesn’t love James Franco? haha

#12 JOSH KANE— Balancing Freedom of Speech with Company Policy

December 8th, 2010

“I went to Vietnam for my John Belk International Program study tour this past summer, and it was truly amazing to see all that they were not allowed to do or say. The now Socialist country had almost complete control over the everyday life of the citizens. Things like Facebook and Twitter are blocked on their computers, and students wouldn’t dare speaking out of turn in class, or in their homes for that matter. It was such a culture shock, especially for such an outspoken/loud person like me, to not have that freedom to say what you want when you want.”

#13 WILLS POSEY–Cyber Bullying

“Something like this actually happened at my high school a few years back. Two juniors created a fake MySpace page for their Chemistry professor, including the professor’s yearbook picture, and a complete profile made up by the two jokesters. After a while, it wasnt enough to just tell their friends about the profile. The boys began adding other students in their class to their “professor’s” page, and began pretending that they were actually the professor. They gave out fake answers for homework assignments, and eventually started making fun of a few less popular students in the class. When those students’ parents complained to the principal, all hell broke loose. It was a complete disaster. The boys were expelled, but since the boys were still considered minors, they couldn’t be formally charged with anything. Needless to say, these types of situations are harmful to all involved parties and never end well.”


Should our course be called public relations or integrated strategic communication? Based on your readings of the chapter on integrated message making (and your other readings), what are the benefits and drawbacks of naming the course either one of these titles?


I’m going to be completely honest here. When I signed up to take Integrated Strategic communication with Dr. McArthur  this semester, I had absolutely no idea what I was getting myself into. I didn’t even know what Integrated Strategic Communications was. I just needed some more Comm credit hours, and I figured it couldn’t be a bad class if  Mac was teaching it.

On the first day of class, Mac asked us if we knew what Integrated Strategic Communication was. I shook my head. No clue. Shortly after, I found out that ISC is one of the newer terms for public relations. ISC is such a long-winded, tongue-tying name, why wouldn’t we just call it PR? It’s so much easier!

As the semester went on, I began to realize why ISC is the new PR. Just about everyone knows what public relations is, and what the field entails. “Promoting a favorable image” just about sums public relations up. But the more involved you get within the public relations field, the more it seems to become.

Public relations is more than just helping an organization and its publics adapt mutually to each other. It’s more than press releases and meetings with media outlets. When you truly think about all that the public relations field encompasses, the name “Integrated Strategic Communication” seems to fit more appropriately.

I believe that the official name for everything in the public relations realm should be officially coined as “Integrated Strategic Communication.” Even though it takes a little more effort to say, and a little more space when writing, it better describes all that the field has to offer.

National Freedom of Speech Week is October 18-25, 2010. How does strategic communication intersect with free speech? When working for a client or company, how does one balance freedom of speech with company privacy?


On September 25, 1789 the first Congress presented the Bill of Rights—the 10 original amendments to the United States Constitution—to the legislatures of the colonial states. On December 15, 1791, the last state ratified them.

The first amendment just may be the most important in any democratic society. “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

Today, free speech defines the American way of life. And in a time when every other cause (some more ridiculous than others) is remembered with its own special week/month, it is the hopes of The Media Institute (the institute that launched National Freedom of Speech Week) and the National Association of Broadcasters Education Foundation that help ensure that free speech remains “The Language of America.”

When it comes to the public relations world, the first amendment can be a catch 22.  On one hand it’s you’re job to represent the company/organization in a good light, and keep any blips under the radar.  You’re their spokesman, and you are allowed to speak freely. But as a member of the press, it is a journalist’s job to find the juicy stories, to report about philandering CEOs and embezzling secretaries. They want all the gory details and they come to you to get them. They’ll hound you for details, and they’re allowed to do it. You have the right to say what you want, but a good public relations professional must remember that everything you say (whether its “on” or “off” the record) can and will be used against you by a journalist.

Public relations professionals must always be weary of what they say, and how it can affect their organization.

Hey there future ISC students,

Here are a few tips about creating/maintaining a stellar blog, from someone who learned a little too late.

Get started…like, now.

  • If you put off something as simple as designing your blog, chances are you won’t be too quick to actually write in it either. Find a design that fits your personality, but is still professional and easy to read. There are a ton of themes and design templates out there that are fun. Find one you like, and slap it on there.

If you don’t know what the hell you’re doing, ask Mac.

  • Soon you will find out that some of your classmates are wicked bloggers. If you don’t know how to embed a YouTube clip on your blog, chances are someone else in the class will know how to do it. If not, just ask Mac. This whole blog thing is his idea, so he obviously knows his way around WordPress, and he’s always willing to show you how to fix something or how to make something better.

Actually write your blogs when they’re assigned.

  • Crazy thought, I know. But as an life-long procrastinator (as you can all tell by the timestamps on my past blogs) I waited until the very last minute to get things up on my blog, and it took me forever. If you’re not a fan of all-nighters, black coffee and Red Bull, update your blog as Mac suggests.

Here’s a little advice about Comments

  • They’re boring if you only comment on people in your class. And they’re even worse if you insist on commenting on their chapter notes because you don’t want to read their posts. We all spend a ton of time on these things (some more than others), and any kind of feedback is beneficial. So why not comment on a Connections topic? Or a lab event? Here’s an idea….add some variety and comment on someone’s blog whose not in your class.

If it bores you to write it, do you really think anyone else will want to read it?

  • Unfortunately, I discovered this bit of advice too late. Because I waited until the last minute to upload my posts, I didn’t get the chance to really make this a fun assignment. The stuff you will talk about in this class is going on all around you, and you can easily find relevant social/political/environmental/whatev topics to add to your blogs.  This (if done correctly) can add comedic relief, social commentary, and—if nothing else—make it easier for you to stand writing these things. By comparing what you’re reading/learning to everyday events, you’ll be more likely to remember them by the time the test comes around. And it will give your classmates something interesting to post comments.


I hope you find this helpful in some way, shape or form. And remember, if you want to go into public relations, this is an easy opportunity to create an online portfolio to take to an interview.

Best Wishes,


Do a little web-based research about the Shirley Sherrod case that occurred this summer. Based on your findings, what are the major strategic communication issues present in this case? How could a better understanding of  strategic communication, as you understand, have bettered this situation?


If this summer’s scandal involving the former U.S Department of Agriculture official, Shirley Sherrod, has taught organizations anything valuable about employee relations it is “don’t jump to conclusions.” Better results, and less negative publicity, will be gained by conducting a thorough investigation and interviewing the employee that has been accused of wrongdoing or who may be in violation of a company policy.

This past July, Sherrod was asked to submit her resignation after portions of a video were posted on a blog. The video depicted Sherrod telling members of the National Association for the Advancement of Colored People that she had not helped white farmers to her best ability while she was employed with a private agency.

The USDA and the NAACP hailed Sherrod a racist after the video became public. Shortly following, the full video became public, and showed us all what really happened. Sherrod received apologies from the NAACP and a personal phone call from President Obama. Even after she was promised a new job, Sherrod said she was unsure  of any future plans she may have, other than to sue Andrew Breitbart, the blogger responsible for posting the edited video clip.

Sherrod has yet to receive an apology from Breitbart and it doesn’t look like one is coming anytime soon. Breitbart told CNN’s Anderson Cooper that he saw no reason to apologize. “What would warrant an apology?” Breitbart said. “I’m not the one who threw her under the bus.”

In their attempt to deal with what seemed like an embarrassing and explosive situation in the media, the administration took no time to consider their source. They didn’t even investigate the story! This media scandal could have been avoided, if they had merely talked to Sherrod about the video, given her a chance to tell her side of the so-called “scandal,” and read a little more into their less-than-reliable source.

Parks and Recreations

The above segment of NBC’s Parks and Recreations is a perfect example of how NOT to treat your employees– or their family members, for that matter.

Ethics at The Office

In Season Five of NBC’s The Office, Episode 2 deals with “Business Ethics.” Following Ryan’s (B.J. Novak) recent scandal at corporate, Holly (guest star Amy Ryan) must hold a business ethics seminar. The above video shares a few deleted scenes from the episode, and give the audience a sense of the character’s views on some interesting ethical dilemmas in their own lives.

One of my favorite classes at Queens has been Public Speaking with Bruce Marcy. I took PS last fall and learned more than I imagined I would learn in a class I thought I already knew a lot about. One of the main things that Prof. Marcy told us is that absolutely everything we say/do involves at least a little bit of persuasion. Every time we tell our friends about the movie we saw last night, when MTV gives us the Top 20 Countdown Saturday mornings, or when we see a commercial for a local attorney advertising their law firm’s services, we are always experiencing different forms of persuasion.

Are our motives always morally sound? I suppose it depends on the situation. Are movie theatres tempting  audiences and convincing them to visit the concession stands by showing previews with tall, cold pops and cartons of buttery popcorn before a movie, knowing that seeing these images might make us want to run out to the lobby and buy a Coke? Are Allstate Insurance commercials being morally shady in trying to turn our emotions into us purchasing their insurance policies, by depicting sometimes horrific car crashes and then asking us if we’re “in good hands”?

I guess, when it comes down to it, we’re all trying to sell something, whether its the latest Prada pumps, a Presidential candidacy, or a $5-FootLong. Here and there the lines between what is “right” and what is “wrong” seem to blur, and maybe at times we are negatively affected by the outcomes, but at the end of the day, all we can do is hope that our hits outnumber our misses.

A Series of Important Events

For our second lab, we were asked to make a timeline about the history of Public Relations. Mac told us it would help if we chose a theme to help us narrow down our events. Some students chose the people of PR, while others chose propaganda or PR mistakes.  Sabrina Simpson and I decided to do ours a little differently.

Originally titled “Interesting events in PR history that you didn’t read in the textbook,” but  shortened  to Major Events in PR History, our timeline begins in 1623, with Pope Gregory XV’s  creation of the College for Propagating the Faith. As the first large-scale use of public relations, the school was created by the Roman Catholic Church to retain followers and solicit converts in the aftermath of the Reformation. The modern term “propaganda” was coined here.

The timeline continues through the selection of the first Presidential Press Secretary, the use of advertisements in the 1850s to increase tourists’ use of  US railroads, the invention of Coca Cola, the founding of the nation’s first PR firm in Boston in 1900, all the way to the birth of Mark Zukerberg’s Facebook in 2006.

As the years progressed, it seemed more and more events were occurring in the PR world. Unfortunately, we were not able to include all of them. If you look around on Dipity, you can find a ton of other timelines on similar topics.

Dipity is a free digital timeline website. Our mission is to organize the web’s content by date and time. Users can create, share, embed and collaborate on interactive, visually engaging timelines that integrate video, audio, images, text, links, social media, location and timestamps.

The above is my response to our first lab, in which we were asked to identify the internal and external publics of Queens University of Charlotte. In addition, we were asked to include the ways which Queens communicates with these publics and how they, in turn, communicate with Queens.

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